This post in particular is a follow up to the second post in this series, “Goals of an Online Support Presentation.” Read on for reasons behind the changes I’ve made to my online presentation!
To recap, the things I wanted to achieve in having an online support presentation (other than casting the vision for what I do) were:
- Simple, not overwhelming with information.
- Quick to load (not everyone has a broadband connection).
- Easy for me to update.
- Provide a way to contact me for more information.
- Appear credible.
Simple, Quick to Load
I have recently restructured my online presentation and moved it so it’s hosted on this website (as opposed to a separate one, more on this topic below). At the same time, I’ve consolidated the information that used to be on several pages into one.
I believe this helps with the goal “Simple, not overwhelming with information”, because it means that less clicks are required to get through everything! One thing that also helped me decide to do this was the comment I heard at the MinistryNet conference, that Gospel presentations had a higher response rate when they were all on one page.
The initial reasons for having each part of the presentation on separate pages were the fact that this would mean each page could be fast to load, and secondly because each part of the presentation is on a separate page in the physical folder that I use when meeting in person. However, the first reason is not an issue if I keep things simple (without too many graphics, flash etc), and the second reason I’ve decided doesn’t really apply: Web design is not print design, there are key differences!
Easy to Update, Credibility
My presentation used to be hosted on the Student Life website, so that someone could go to josephgibbs.studentlife.co.nz to view it (note: that site doesn’t exist anymore). The advantage of this was that having the presentation at the official Student Life website helped create credibility. The downsides were:
- It wasn’t easy to update (everything was coded by hand, the SL site had no content management system).
- It was very much tied to Student Life. That is, should my role within Campus Crusade change, the studentlife.co.nz domain may no longer be relevant.
- Someone else has taken over maintenance of the Student Life website, so I can’t be guaranteed the access I used to have to update it.
Hence, moving it here seemed like a good idea. I now use Wordpress to maintain the page.
Provide Easy Contact
Since updating my site with the new presentation, and also adding a new contact page on this site (with a simple form to fill out), I have now linked the presentation page to the contact page. Makes things simple as there’s only one page for me to update when my contact information changes!
Give Online
In previous posts of this series, I mentioned that I was trying to get a US staff account so that people could give online by credit card. I’m pleased to say that because of the helpful people at headquarters, I now have one of these! Of course, this only works in US dollars, and only US residents can get a tax receipt using this method, but it’s a start!
I also mentioned a service with which I could set up my own online donation system for credit cards in NZ dollars. Being that CCC is a registered charitable organisation, I asked for a discount on fees. Unfortunately, the answer was “no”.
So, what do you think about all this? I’d love to hear your opinions! I do plan another post in the near future, taking a look at what other people have done with their online presentations!